000			02168nam a22001937a 4500
999			_c3730 _d3730
020			_a978-08144-3365-2
082			_a658.8 _bj72t
100			_aRobert E. Johnston, Jr
245			_aThe Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities
250			_a1 Edición
260			_aUnited Estates of America _bAma _c2013
300			_a308 p.
505			_aPart 1. Strategy meets innovation. -- Part 2. A guide for implementation. -- Part 3. Advanced strategy innovation.
520			_aBased on the authors Robert Johnson and Douglas Bate’s thirty-two years of experience consulting to major organizations, The Power of Strategy Innovation contains tools and tricks to help companies excel in dynamic markets and provide groundbreaking products and services. You’ll learn how to apply innovative thinking to your company’s business model to bridge the gap between strategy and product development; how to remain flexible, future-oriented, and responsive to market changes and your clients’ changing needs; and how to create a perpetual flow of viable new business opportunities. The authors refer to this as “innovation” rather than “strategic planning,” but the truth is somewhere in-between: through a proven five-phase discovery process --for staging, aligning, exploring, creating, and mapping--strategic innovation will become a company-wide competency. The book’s latest edition, updated in 2013, includes a new preface and epilogue describing the emergence of enterprise innovation and its impact on both companies’ day-to-day planning and focuses on the future. Informative interviews with corporate leaders dispersed throughout the book provide further insight into different industries and the ways they have committed to taking a more innovative approach. To that end, through these shared methodologies, The Power of Strategy Innovation will forever transform the way you do business--and help you rise to become a leader in your industry.
653			_aStrategy Innovation _a Advanced strategy innovation
700			_aDouglas Bate
866			_a1
942			_cBK