000			02533nam a22001937a 4500
999			_c3699 _d3699
020			_a978-0-19-936109-0
082			_a658.8 _br248t
100			_aKal Raustiala
245			_aThe Knockoff Economy: How Imitattion Sparks Innovation
250			_a1 Edición
260			_aUSA _bOxford _c2012
300			_a272 p.
505			_a1. Knockoffs and fashion victims. -- 2. Cusine, copying, and creativity. -- 3. Comedy vigilantes. -- 4. Football, fonts, finance, and feist.
520			_aThe Knockoff Economy approaches the question of incentives and innovation in a wholly new way--by exploring creative fields where copying is generally legal, such as fashion, food, and even professional football. By uncovering these important but rarely studied industries, Raustiala and Sprigman reveal a nuanced and fascinating relationship between imitation and innovation. In some creative fields, copying is kept in check through informal industry norms enforced by private sanctions. In others, the freedom to copy actually promotes creativity. High fashion gave rise to the very term "knockoff," yet the freedom to imitate great designs only makes the fashion cycle run faster--and forces the fashion industry to be even more creative. Raustiala and Sprigman carry their analysis from food to font design to football plays to finance, examining how and why each of these vibrant industries remains innovative even when imitation is common. There is an important thread that ties all these instances together--successful creative industries can evolve to the point where they become inoculated against--and even profit from--a world of free and easy copying. And there are important lessons here for copyright-focused industries, like music and film, that have struggled as digital technologies have made copying increasingly widespread and difficult to stop. Raustiala and Sprigman's arguments have been making headlines in The New Yorker, the New York Times, the Financial Times, the Boston Globe, Le Monde, and at the Freakonomics blog, where they are regular contributors. By looking where few had looked before--at markets that fall outside normal IP law--The Knockoff Economy opens up fascinating creative worlds. And it demonstrates that not only is a great deal of innovation possible without intellectual property, but that intellectual property's absence is sometimes better for innovation.
653			_a Cusine, copying _a Football, fonts, finance, and feist.
700			_aChristopher Sprigman
866			_a1
942			_cBK