Wining At Innovation The A-To-f Model
Por: Fernando Trías De Bes.
Colaborador(es): Philip Kotler.
Tipo de material: LibroEditor: Gran Bretaña Palgrave Macmillan 2011Edición: 1 Edición.Descripción: 272 p.ISBN: 978-0-230-34343-6.Clasificación CDD: 658.42 Nota de existencias: 2Ubicación actual | Biblioteca de origen | Signatura | Estado | Fecha de vencimiento | Código de barras | Reserva de ejemplares |
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Biblioteca Unipaz
Centro de Investigaciones Santa Lucia |
Biblioteca Unipaz
Centro de Investigaciones Santa Lucia |
658.42 t819w (Navegar estantería) | Disponible | 9780230343436 | ||
Biblioteca Unipaz
Centro de Investigaciones Santa Lucia |
Biblioteca Unipaz
Centro de Investigaciones Santa Lucia |
658.42 t819w (Navegar estantería) | Disponible | 9780230343437 |
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658.42 k75l El Líder Del Cambio | 658.42 P438g Gerencia Estratégica Corporativa | 658.42 t819w Wining At Innovation The A-To-f Model | 658.42 t819w Wining At Innovation The A-To-f Model | 658.456 r173i Innovación En Gestión De Eventos Organizacionales | 658.456 r173i Innovación En Gestión De Eventos Organizacionales | 658.5.1 d671d Dirección De Operaciones Aspectos Tácticos Y Operativos En La P roducción Y Los Servicios D191 |
Fernando Trías de Bes is an Economist, Associate Professor of Marketing Management at ESADE Business School in Barcelona, Spain, and the founder of Salvetti Llombart, a consulting firm specialised in Innovation and Market Research. He has spoken at numerous international events, such as the European Marketing Forum, the Western Europe Marketing Forum, ExpoManagement Congress, JavaExpo, and the World Apparel Convention, among others. He has published 14 books of management and fiction, including The Little Black Book of Entrepreneurship, Lateral Marketing: New Techniques for Finding Breakthrough Ideas which he co-authored with Philip Kotler, and Good Luck: Creating the Conditions for Success in Life and Business – written with Alex Rovira, and sold 4 million copies worldwide.
Philip Kotler (M.A., University of Chicago, Ph.D., M.I.T.) is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He has published Marketing Management, 14th edition, Lateral Marketing, and 50 other books. His research covers strategic marketing, innovation, and corporate social responsibility. He has consulted GE, IBM, Apple, Honeywell, Ford, and many other companies. He has also consulted non-profit and government organizations. Professor Kotler is the recipient of 14 honorary degrees from abroad. He has been described by his profession as a Legend in Marketing.
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